Unleash the hero in you!

Choose your plan

What is Martial Arts Heroes?


Our Heroes characters are unique with their Super Skills (martial arts based), Superpowers (life skills and home tasks) and their own personal story. All of which combined with children’s love of superheroes, means you have a powerful and unique programme, that develops the whole child, physically, mentally, socially and supports parents too.

Developed by myself and my son, we are the co-founders and multiple, award-winning martial arts school owners, who fully appreciate the challenges, time and effort it takes to develop and create a curriculum with a real ‘WOW’. It can be quite the challenge for even the most creative of teachers, coaches or instructors.

And that’s why we developed the Martial Arts Heroes programme…

Was it easy? No

Did we have to do EVERYTHING from scratch? Yes

Did it cost a lot of time, effort and money? Yes

And we did that, so you don’t have to!

You’ll have access to a first-class programme and support without having to spend the significant amount of time, money and effort it took us. No more staring at the wall or a blank sheet of paper trying to think up lesson plans, no more wondering “how will I engage the kids in their lessons today?” It’s all done for you, which means you can go straight to the good part – helping the children learn.

By incorporating different skills from a variety of martial arts and the fresh, eye-catching brand and syllabus, the programme appeals to not only the children, but teachers, instructors and parents too.

Unleash the hero in you!

Choose your plan

The Licensee opportunity

The ethos behind the Licensee model combines a partnership approach and cost-effective entry point to provide an accessible and rewarding curriculum for you or your school to either teach as part of your curriculum or to set up and run your own part-time business.

With three licensee packages to consider you can choose the age group you feel most passionate about teaching, knowing that the option you choose will receive the necessary support and essential tools to launch and grow your school or business successfully.

Who it's for

Martial Arts Heroes is the perfect ‘business in a box’. We’re looking for energetic, confident, motivated individuals who are as passionate about teaching and supporting children with their development as we are. If you are:

TEachers and coaches

A teacher or coach who loves working with children to help them grow physically, mentally and socially.


A Martial Arts student and you want to set up your own, new, children’s classes to earn an additional income.

Home school parents

A home school parent or parent group looking to offer something new, different and exciting to add to your child’s Physical Education syllabus.

What you'll get

As a Martial Arts Heroes licensee you’ll have full access to our branded materials worth thousands of pounds, full curriculum for the plan you choose, hours’ worth of high quality video training, exclusive merchandise and access to our Martial Arts Heroes community.

A brand in a box

Stand Out From The Crowd…with a forward thinking, eye-catching brand – because we all love a Superhero – right?

Hours of training content

Access hours of video training content
Developed by the Founders. Professionals in their field with a combined 50+ years’ experience teaching, designing & developing children’s programmes, competing in martial arts and running successful businesses.

Save time, effort, and stress

A huge amount of the hard work has been done for you. Access to a bespoke, mixed martial arts foundational curriculum without the pain and hassle of having to think up new ideas, create lesson plans and all the challenges, time and cost associated with that. Instructor Manual, lesson plans, training videos and supporting materials already done for you.

A Tried and tested methodology

Get your hands on our first class, innovative programme backed by 10+ years of a tried and tested methodology working with children learning physical, mental and social literacy through martial arts.

Unleash the hero in you!

Choose your plan

The visuals behind Martial Arts Heroes are a large part of what makes it so attractive – it has impact, it’s trendy and it talks to the market it is trying to attract – the kids. The programme offers the strengths and benefits of a variety of martial arts skills in a non-threatening way.

It helps develop confidence in kids. Excellent life concepts and values taught and reinforced. I highly recommend Martial Arts Heroes!

- Kenneth Nolan Herrera, 9th Degree Black Belt

“This programme develops the whole child”
Mrs Crawford
School Principal
“Teaches children good manners/morals/life skills. My daughter has gained in confidence so much and asks everyday if she’s going to class”
School teacher and parent
“Ethan’s confidence has improved & it has helped us set targets for Ethan at home, providing a consistent approach”

About The Founders

Mother and Son Team Christine and Ross Penman are the team behind Martial Arts Heroes. Combining their decades of experience in designing and developing programmes, teaching, business and martial arts.

Christine Penman

Christine has 35+ years’ experience designing and delivering leadership development and behavioural change programmes globally. 

She is an experienced business owner who helped her son Ross set up and run their multiple Award-Winning Family Martial Arts School for over 10 years. 

A Fellow and Chartered Member of the Chartered Management Institute, certified in Neuro Linguistic Programming for children, teens and adults as well as being versed in various psychometric tools, she has dedicated her career to teaching, coaching and mentoring the young and not so young alike and is most inspired when helping develop others to be the best they can be. 

Ross Penman

Also sporty as a child, age 13, Ross began his Martial Arts training and never looked back!

Founder of his now multiple Award-Winning Martial Arts School he set up at the tender age of twenty-one, he has 13+ years’ experience designing, developing and teaching a variety of children’s martial arts programmes.

A highly successful club founder, owner and competitor, he holds a significant number of martials arts World, British and Scottish titles in a range of styles, having represented his club and country at the highest level, both nationally and internationally as a junior and senior.

His passion for martial arts and the benefits it offers is why he wanted to develop an affordable, mixed martial art, foundation programme to others like him to help support them with their desire to engage a wider student audience to benefit from martial arts.

Unleash the hero in you!

Choose your plan

Frequently Asked Questions

Martial Arts Heroes encompasses different skills from a variety of martial arts, this combined with the fresh, new innovative syllabus, which was specifically designed to develop the whole child, physically, mentally and socially, means that the programme appeals to a wider student and parent base – and we all love a Superhero, right?

Whilst it’s not 100% essential, it would be preferable if you had some experience in having either practised martial arts or working with children, but the main thing is you enjoy helping children learn, are enthusiastic and willing to engage with your Inner Hero to study and learn the programme to deliver an incredible experience for the children who come to your classes. 

You’re right, you might not if you’re doing well. We know reputation counts for a lot in our industry but it can be tough remaining current, fresh and up to date. The average martial arts student remains at a club for approx. 9 months. In our trials, students remained for 18+months

Absolutely !  With children’s love of Superheroes, you have a powerful and unique programme that not only engages the children, but the parents and instructors too and more importantly, it gets results.  That’s why we created Martial Arts Heroes – a modern mixed martial arts programme for the next generation.

As a Martial Arts Heroes licensee, you have the choice to run your business part or full time to fit in with your lifestyle and commitments.  Regardless of whether you are a new martial arts instructor looking to set up classes, a home school parent looking to offer something different to the usual P.E. curriculum or you may be someone who just loves supporting kids to learn or a sporty individual with a love of teaching.   You might even be an established school looking for something new – the choice is yours!

You will have your own unique access to the Instructor portal on the Martial Arts Heroes website, founder support and access to the MAH VIP social media area to connect with other Martial Arts Heroes in the Instructor community with various additional training and support on offer so that you don’t have to do it all on your own. 

Unleash the hero in you!

Choose your plan

Little Martial Arts Heroes
Junior Martial Arts Heroes
Complete Package
Full rights to use brand
Benefit from general Martial Arts Heroes advertising
Lesson plan templates
Instructor manual and curriculum
Little MAH Instructor Manual & Curriculum
Junior MAH Instructor Manual & Curriculum
Both Little & Junior MAH manuals & curriculum
Coaching videos to support you in delivering the MAH curriculum
30+ Videos
40+ Videos
65+ Videos
Student Handbooks
8x Little Heroes Student Handbooks
8x Junior Heroes Student Handbooks
16x Little & Junior Heroes Student Handbooks
x8 Little MAH Heroes Rewards Certificates
x8 Junior MAH Heroes Rewards Certificates
x8 Little & Junior MAH Heroes Rewards Certificates
MAH Heroes Rewards Stickers
MAH Instructor T-Shirt
1x Included
1x Included
2x Included
Access to the MAH Instructor Only Private Facebook Group
Monthly Group VIP Virtual Meeting With Founder
Downloadable Marketing Materials
x8 Little and x8 Junior MAH Beginner T-Shirts
10+ SUPERPOWERS videos to train the Life Skills element of the programme
x2 Bonus Founder Training Videos on: • How To Successfully Set Up Your Programme • Legal Requirements When Working with Children

Download your free information pack!

Take the first step to unlocking the Hero in you for your students when you download our FREE information pack

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